Vinitha Vekatraman, Founder
2004
Love for media studies
Foundation for an understanding of audiences and communications since 2004, Mumbai University’s Bachelors in Mass Media course.
2006
Multi-media exposure
Recruited by Times of India in 2006 - worked in Mumbai Mirror, Radio Mirchi, 360 Degrees (press, radio, on-ground/BTL media).
2010
Transition to social impact sector
Youngest Joint Director of Communications at National AIDS Control Organization (Mumbai office), under Ministry of Health and Family Welfare, Government of India.
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2012
Back to School with JBIMS
Deepened understanding on the principles of Marketing and Business Management, application in the context of social impact
2013
Independent consultant on multiple projects
Multi-domain experience - Public Health, Education, Livelihood, with a focus on Women & Young People - assisted Govts., Donors, CSRs and Non-profits on programs panning 29 states.
2014
Founded VIVA, in 2014
A love for entrepreneurship and social impact - VIVA Development Strategies was conceived to provide strategic expertise to programs across domain areas.
2016
Backbone of SBCC
Application of the principles of Social and Behavior Change Communication to further social impact in programs across domain areas.
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2018
Mainstreaming Social Impact
Generate greater awareness about social causes as an advocate of the Social Impact sector
2020
Influencing and advocating for strategic communication
Building a narrative for ‘strategic communication’ on national and international platforms
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2023
Launched VINIVEN SOCIAL COMMS in 2023
A pro-bono initiative to use ‘communications’ as a tool to contribute to the progress of select cohorts of young people
2024
VIVA @ 10
Building a foundation to become a leading voice in ‘Strategic Communication for Social Impact’ - with programs and communities at the center
Profile highlights
Former visiting faculty - Indian School of Management & Entrepreneurship (ISME)
Guest faculty - Narsee Monjee Institute of Management Studies (NMIMS)
Panelist / Moderator / Facilitator - sessions on strategic communication and related topics on multiple fora
Awarded CSR Professional of the Year by Dr Bhaskar Chatterjee, former Director, IICA, MOCA
Alumni mentor - BizOrion, Jamnalal Bajaj Institute of Management Studies' (JBIMS) entrepreneurial initiative
Delivered a Ted Talk at TedxYouth@HFSI on 'Inspiring young people to be Limitless!'
Content Creator at Women Deliver Conference 2023 (Africa) and The Union World Conference on Lung Health 2023 (Paris)
Former Columnist and Guest Writer - DNA
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