After realizing that Engineering was not his passion, he shifted to leading the Communications & PR functions for a social-impact startup that provided employment to youth residing in Mumbai's slums

A growing interest in Communications led him to join the founding team of India's 1st Just-for-women radio station. A stint that also helped him deeply learn about gender & women's issues.

Spearheaded Communications Strategy & Solutions across a wide variety of sectors and clients. His repertoire of clients featured the biggest corporates across sectors like banking & finance, automobiles, tourism, textiles and FMCG among others.

Founding member & part of the Leadership team as Head of West & South India. 

Led innumerable nation-wide communication campaigns for industry leading clients across categories.

Realized his true passion for the social sector through  projects on Malnutrition, Water, Solar energy, Health and Financial Literacy.

A love for entrepreneurship and social impact - VIVA Development Strategies was conceived to provide strategic expertise to programs across domain areas.

​Conceptualized & launched DELTA, a digital IPC tool & field-force management platform. When COVID hit, multiple NGOs used the platform to bridge the digital divide and engage their project staff across geographies.

Developed and launched i-Learn (a custom avatar of DELTA) under a Government Health System Strengthening program funded by USAID.  i-Learn was transitioned for public good after 2.5 years of development, for use by govt. medical staff across 12 states.

Conceptualized a unique sector Podcast that educates non-profits about CSRs and Donors. DevX helps fundraisers by demystifying India's largest donors through episodes featuring fun conversations with funders. 

Building a foundation to become a leading voice in ‘Strategic Communication for Social Impact’