Can you use Strategic Communication to immortalise a 5-day capacity building program for arresting maternal and infant deaths?
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Context
Jhpiego, a leading non-profit working in Maternal and Child Health, was successful in reducing maternal and neonatal mortality, by enabling providers to adopt life saving practices at the labor and delivery table. Select govt. health service providers in Rajasthan were being trained on these practices through a 5-day capacity building program, so that maternal and neo-natal mortality could be reduced in their facilities.
Challenge
Jhpiego wished to document this 5 Day capacity building program on video so that the digital content could be used for wider dissemination and knowledge building.
Insights
Through various consultative discussions, we applied a variant of the ‘Socio-ecological Model’ to analyse the project, the need it fulfilled, and then internally did an ‘Interest -Influence Mapping’ exercise of various obvious & non-obvious stakeholders to help elevate the solution to a previously unimagined level. Some key stakeholder insights that emerged & helped to shape the solution:
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Jhpiego: As a Technical Expert, they had created a powerful & effective model that had demonstrated clear evidence of impact in their project’s pilot geography. They were keenly interested that their success be scaled as much as possible, within available resources.
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Project Donor: Their organizational vision was to assist state & central governments to help move health indicators. They funded various govt. system strengthening initiatives like the Dakshata project to help meet this vision.
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Government: Both state & central government have a strong agenda to move health indicators in a positive direction. While there are many programs, they are often in silos. Larger cross-pollination of program successes is very desired, but often difficult.
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Indian Nursing Council: This non-obvious stakeholder emerged over the course of the consultations. If we could find a way to influence them, the success of the project could be adopted at a potentially nation-wide scale in a very resource efficient manner.
Impact
Solution
We adopted a ‘curriculum-based’ approach to the video documentation of the Capacity Building Workshop. In collaboration with the client, the life saving practices taught in the 5 days were further immortalized by being packaged into a 32-Episode Digital Learning Curriculum!
The curriculum consisted of various categories of learning videos:
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Masterclass: Instructor based learning videos with interactive text and graphic support, & Instructor based learning videos
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Role Playing Videos: Roleplay for conceptual understanding with briefing and debriefing, before and after the roleplay respectively
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Digitized Mock Drills: Creating a mock scenario or simulation of a probable live event and recording responses with supported briefings
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Interactive Activity Videos: Could be in the form of quizzes, individual activities, etc. This one is a quiz to reiterate best practices
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Skill Demo Videos: Demonstrations of any performance skills based on the training needs analysis and module
These videos were shot live in a functional health facility. Our creative role then included Conceptualisation, Scripting of videos, Live shoot, Post production along with Module + Curriculum Development and Curation of learning material (Videos, Reading material and Pre & Post Evaluation Questions).
This curriculum-based learning module was adopted by the Indian Nursing Council and is now available as a certificate course for nurses across the country!
This was a unique win for all concerned: Jhpiego, the Donor, the Government, Indian Nursing Council and most importantly, the community & patients that are impacted though better trained & more knowledgeable Service Providers.