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PROJECTS ACROSS
Most of our work does several things at once. Each project carries a primary focus and the other threads it touches, so you can explore by what you need rather than by a single label.
THE SECTOR
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SELCO Foundation · Center For Systems Practices
Centre for Systems Practice
We built an entire brand from scratch for a frontier initiative, from naming language to a live website, making systems practice feel accessible and magnetic so it could attract the right fellows and partners without flattening the depth of its work.
Narrative Building
UNICEF YuWaah India . YPAT
Building young advocates from within
We led the capacity-building track for YuWaah's year-long youth fellowship, turning fellows into public voices for Youth Centrality and holding a nationally dispersed cohort together to graduation.
Capacity Building • Narrative Building
L&T Public Charitable Trust (LTPCT)
Field teams that tell their own stories
We built the capacities of field cadres to document their work effectively through storytelling and photography.
Capacity Building • Narrative Building
The Foundation for Medical Research (FMR)
Turning a technical team into communicators
We helped an audience with no background in strategic communication find their motive and take ownership of it, building the mindset and skills to communicate their work.
Capacity Building • Narrative Building
INDUSIND BANK LIMITED
Helping grantees communicate their impact
We oriented NGO partners on why strategic communication matters and equipped them with practical tools to put it into practice effectively.
Capacity Building • Narrative Building
Centre for Catalyzing Change (C3)
A life-skills curriculum for adolescent girls
We equipped community teachers with a digital curriculum on growing up and life skills, rich with exercises and group discussions, to hold adolescent girls' interest and improve learning outcomes.
Capacity Building • Social Behaviour Change
UNFPA & EngenderHealth
Coaching young people to lead and advise
We strengthened the leadership and advisory capacities of young people through coaching and mentoring, grounded in Systems Thinking and Human Centered Design.
Capacity Building • Narrative Building
JHPIEGO India
A training that became a national curriculum
We immortalised a five-day, life-saving capacity-building programme into a 32-episode digital learning curriculum, shot live in a working health facility. It was adopted by the Indian Nursing Council as a certificate course for nurses nationwide.
Capacity Building • Narrative Building
FHI 360
Helping grassroots groups raise their own funds
We equipped grassroots community-based organisations with communication tools and built their capacities on the basics of communication for donor engagement, so they could fundraise with confidence.
Capacity Building
Arogya Parivar, Novartis
Training frontline workers for the field
We built the social storytelling skills of Novartis's national health-educator cadre through a training-of-trainers model across eight states, lifting their confidence and the health-seeking behaviour they could drive in communities.
Capacity Building • Social Behaviour Change
Workplace Health Advocacy (NACO)
Making the business case for worker health
We helped a public health programme speak to corporates in their own language, profit, positioning a healthy workforce as good business and good goodwill. The advocacy kit and trained officers led to 100 MOUs between corporations and state governments.
Social Behaviour Change • Capacity Building
MCGM · Maharashtra · Government of India
SBCC that reaches the last mile
Over more than a decade, we've delivered large-scale SBCC mandates with municipal, state, and national governments, navigating CBC protocols, NHM structures, and approval cycles to reach communities at the last mile.
Social Behaviour Change • Narrative Building
The Foundation for Medical Research (FMR)
A systems approach to antibiotic resistance
Using the Systems Thinking Iceberg model, we mapped patients, providers and policymakers to find where communication could shift behaviour, then built a four-year SBCC strategy to rationalise antibiotic use, approved by all stakeholders.
Social Behaviour Change • Narrative Building
Health Service Brand (NACO)
A friendlier brand, more people served
We rebranded the fear-laden Integrated Counselling and Testing Centre into Shakti Clinic, an approachable, language-neutral identity rolled out across Mumbai. Testing rose 22 percent and the model became a national best-practice case study.
Social Behaviour Change • Narrative Building
National AIDS Control Organisation (NACO)
Getting migrant workers to test for HIV
We turned one of the most stigmatised actions into a community-led one, making migrant workers themselves the messengers through doorstep edutainment, street theatre and live testimonials. Testing rose 300 percent over previous interventions.
Social Behaviour Change • Narrative Building
Project Concern International (PCI) · PCI Conclave
A convening that became a movement
We designed the narrative, collateral, and full experience of PCI's flagship convening, turning 12 years of grassroots proof into a national moment that moved government, funders, and NGOs from awareness to active commitment.
Narrative Building
Project Concern International (PCI) India
A 12-year story, told to scale
We reframed a long-running health and nutrition programme from another successful project into a crisp, human narrative, then carried grassroots voices to decision-makers through a multi-platform storytelling campaign of 21 posts and video stories over seven weeks.
Narrative Building
UNICEF
Yutopia
We built the brand, positioning, and visual-verbal identity for a bold alliance bringing India's 371 million young people into decision-making, reframing youth as co-creators rather than beneficiaries. The soft launch on LinkedIn drew more than 16,000 impressions across 15 posts in five weeks.
Narrative Building
Americares India Foundation
Making mental health easier to talk about
We co-created visual, low-literacy tools with counsellors, from a wheel of emotions to a stress-o-meter, that cut through stigma and help clients in Mumbai name what they feel and how they cope.
Social Behaviour Change • Narrative Building • Capacity Building
Ambuja Cement Foundation (ACF)
25 years of expertise, captured for the sector
We distilled close to three decades of practice across water, agriculture, health, women's empowerment, skilling and education into a Knowledge Repository toolkit, giving ACF and newer organisations a ready reference for designing programmes.
Narrative Building • Capacity Building
Family Planning Association of India (FPA India)
A marathon that funds a movement
We reframed a sensitive reproductive-health cause into a popular narrative around adolescent girls, then built an annual fundraising property uniting 40 branches across 18 states. Funds raised grew twofold by year three and sixfold by year six, sustained for seven years running.
Narrative Building • Social Behaviour Change
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