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Can you use strategic communication to turn a 12-year grassroots model into a national movement?
Client
Project Concern International (PCI) India · PCI Conclave
Context
PCI had proven, at scale, that integrating health and nutrition into rural livelihoods programmes works. The gap was not evidence. It was alignment: getting government bodies, funders, NGOs, and civil society to see the same opportunity, at the same time, in the same room.
The Challenge
To design a flagship convening that could translate 12 years of grassroots learning into a compelling national narrative, one that moved diverse stakeholders from awareness to active commitment to scale.
Solutions
End-to-end narrative and experience design for PCI's flagship convening.
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Narrative architecture: Conceptualised the overarching event narrative and thematic framework to drive stakeholder conviction.
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Collateral design: Designed all event materials, including brochures, backdrops, signage, and stakeholder kits, cohesive with the campaign identity.
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Live social coverage: Real-time posting during the event to amplify reach, capture key moments, and sustain the narrative beyond the room.
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End-to-end event design: Managed all event design elements to ensure a seamless, branded experience from arrival to close.
Results
Transformed a sector convening into a movement moment, giving PCI a credible, visible platform to position its model as a national blueprint and catalyse commitment from key decision-makers.