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FOR YOUR ORGANIZATION
We create engaging communication products to showcase your
organization as a sectoral thought leader and innovator. Our tailored approach ensures your organization stands out, inspires trust, and drives meaningful engagement with your audience.
Annual Reports and Newsletters
We believe visuals have a much greater appeal than text for your annual reports. Through a compelling design-centric and storytelling approach, we create narratives and graphical frameworks that take the reader through the journey of your organization. Based on your requirement, we can develop written, purely visual and audio visual annual reports that are best suited to engage your donors.
For K.C.Mahindra Education Trust our theme was Origami. In origami, it all starts with a blank paper that can be folded and molded into beautiful creations. Origami symbolized the transformative potential of the right kind of education in a child’s growth and development, transforming them into sensitive, educated, conscious individuals who can become leaders in their chosen field and in their communities. Digital newsletters enable you to share regular updates with your stakeholders. Beyond crafting visually impactful newsletters for your organization, we leverage platforms like mailchimp to circulate them among your target audience and review performance for optimisation of outreach.
Website and Social Media
Websites and Social media, with the appropriate digital promotion strategy are powerful tools for your organization to communicate your mission, amplify reach and foster engagement with relevant audiences.We develop digital promotion strategies that aligns with your core values, and tailors your digital content for the right online exposure and impact, thereby building thought leadership. From developing social media content and toolkits, to building capacity of your communications team, we create and implement organic promotion via digital media.
In 2023, FPAI launched a campaign on preventing and arresting cervical cancer and fundraise for the cause. Leveraging social media, we built a six-month digital campaign called ‘Race to Erase Cervical Cancer’ with objectives (a) educating audiences about cervical cancer (b) garnering funding support. The digital campaign was coupled with an on ground campaign through the TATA Mumbai Marathon to amplify awareness and funding.
Websites can also serve as a comprehensive online repository of your work. Through strategic consultation, desk review and audience mapping, we align your website with your vision, visual identity and practice area. We craft a unique brand language that appeals to your audience, enhancing digital visibility, credibility and audience engagement.
We created the VIVA website in-house. Some of the websites we have made include the National Drug user association, one for Sex workers Rights and Empowerment, National network of Transgenders and a HIV positive network.
Strategy and Knowledge Products
Organizational Strategy provides strategic direction for your organization for the next 5-10 years, with the aim of aligning stakeholders and resources towards common objectives. At VIVA, as a programs first organization, we specialize in organization strategy development through a facilitative and collaborative process.
We have developed 5-year strategies through a series of consultations, key informant interviews and desk reviews for various organizations such as - Family Planning Association India (FPA India), Foundation for Reproductive Health Services, India (FRHSI) and Ipas Development Foundation (IDF).
Knowledge products facilitate the sharing of knowledge and standard operating procedures with both internal and external stakeholders for cross learning and revamping or scaling of programs. Some of the knowledge products we have developed include SOPs for all program verticals of Ambuja Cement Foundation, a learning document in partnership with the UNFPA and Engender Health for a young people's advisory group program.
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Brand Identity and Brand Building
Branding is a mechanism for your organization to recognise ‘Who you are’?, ‘Why you exist?’, ‘What values you hold?’ and ‘How do you leverage these to make a difference in the world?’. At VIVA, we specialize in helping you uncover and embrace your distinct identity. This could be for your organization or a particular social product or service.
To address the low utilization of government-established HIV testing service, we undertook an initiative to build a brand that the audience would find friendly and accessible, thereby increasing service uptake. Rebranding included a change of identity and logo, designing of all service touch points, and creating unique brand experiences. Similarly, we have also carried out a branding exercise for a crowdfunding platform, a project catering to orphaned children, and so on.
Organizational Film
A concise yet impactful presentation of your organization through the audiovisual medium that effectively communicates why you exist, who you serve, key milestones and impact to audiences at large.
In a brand or organizational film, our endeavor is to tell the story in the voices that matter - these could be beneficiaries, service provider, donor, any key stakeholder. We documented the journey of ‘Saksham’ - an initiative by the Tata Institute of Social Sciences (TISS) for TB control. Similarly a film for Jhpiego's 'Born Healthy' initiative or FPA India's corporate film.
FOR YOUR PROJECTS
We harness the dynamic synergy between strategic communication and storytelling to craft behavior change and advocacy initiatives that deliver outcomes for your organization’s strategic goals! Through compelling content, design and media, we capture the tangible impact of your efforts at the grassroots, breathing life into your mission.
Audio Visual Films: Short Films and Beneficiary Stories
Given audio visual films are a powerful representation of your projects on the ground, our endeavor is to find ‘real heroes from the field’, and create short films that humanize your impact, making these narratives relatable and inspiring for your donors and stakeholders.
Beneficiary stories are short videos where we leverage your beneficiaries' voices from the field to showcase the tangible results of your project. For us, beneficiary stories are giving a face to your impact numbers.
Social Behavior Change Communication: Strategy and Toolkits
At VIVA, we apply the principles of system thinking to create Social and Behavior Change Communication (SBCC) strategies and toolkits towards specifically defined behavior change outcomes. We carefully create and implement strategies that navigate the process of building awareness, influencing perceptions and attitudes, moving towards a desired behavior and sustaining the behavior.
We apply the socio-ecological model, acknowledging the influence of various stakeholders in an audience’s decision-making process and cross pollinate barriers and motivators for an audience’s behavior. We assisted the ‘Mumbai Mission for TB Control’ over a three year project, to support the Mumbai TB Control Society in developing an SBCC strategy. Audience analysis and insights, core messaging, communication tools and partnerships for dissemination gave way to implementation of powerful communication outputs (TVCs, Radio spots, Hoardings, IEC) that promoted behavior change towards TB prevention and control. (The initiative, funded by the Bill and Melinda Gates Foundation, was implemented under the Mumbai Municipal Corporation, under guidelines of the National Tuberculosis Elimination Program (NTEP) in partnership with Global Health Strategies.)
Over 30 months of partnership, we supported the Maharashtra government to develop and implement an SBCC strategy that was aimed at achieving the Swachh Bharat Mission (SBM) outcomes for the state. The strategy was focussed on communities so that they overcome behavioral barriers towards SBM outcomes that included waste segregation at source, saying no to plastic and rejecting manual scavenging. We devised a powerful SBCC strategy with audience specific social and behavior tools and communication outputs - such as posters, wall paintings, local IEC, digital messages and e posters for circulation on social media - which was implemented across all Maharashtra districts by their respective Swachh Bharat Mission officers. (The initiative was funded by the Bill and Melinda Gates Foundation, and implemented in partnership with BBC Media Action, supporting the Urban Development Department of Maharashtra State Govt.)
We created a multi-stakeholder strategy focusing on four key audiences, with the community at the center, and its influencing stakeholders - public and private healthcare providers, the local public health system (Municipal Corporation of Greater Mumbai), and policymakers like Indian Council for Medical Research (ICMR). This SBCC strategy developed for FMR is for addressing antimicrobial resistance and rational use of antibiotics, designed for implementation over the 5-year project period. VIVA's communications framework charted a clear path from purpose to outcome, navigating our audience’s motivators and barriers to expected behavior, core messaging for each group, and the best combination of message and channel for effective stakeholder engagement.
Advocacy with Stakeholders
In the social impact ecosystem, each stakeholder - government bodies, donors & funders, and civil society organizations - plays a significant role and needs to be advocated to in a specific and effective manner. At VIVA, our diverse understanding of this multisectoral ecosystem, and each stakeholder’s role within it enables us to design tailored advocacy and communication strategies and toolkits that consider the perspectives of specific and various stakeholders. We use the power of storytelling, crafting narratives that secure buy-in and support from each of these stakeholders.
We developed a toolkit for the Purposeful play curriculum project, to increase opportunities for advocacy with the donor for repeat funding. Engagement channels were identified - such as in-person meetings, newsletters, LinkedIn, and WhatsApp - used by project owners to engage with donors. We customized the toolkit content in visual, audiovisual, and textual formats to maximize engagement across these platforms, through digital stories of impact. With a mission to save 100,000 young girls and women from cervical cancer, VIVA worked alongside FPA India to develop advocacy strategies and toolkits for CSR and retail funding. The toolkit included (a) An Organization brochure (b) An campaign digital flyer (c) An Orientation Deck (d) A customisable proposal template .
These were matched to exactly how they will be used to generate funding and establish partnerships. As advocacy strategists, we at VIVA developed a comprehensive toolkit by deeply understanding the primary audience - employers or corporations in the private sector, who would partner with NACO to provide HIV prevention services to their blue collared workforce. The toolkit included: A film featuring past success stories of employers like L&T and BPCL, showcasing the credibility and goodwill they had garnered by adopting the HIV policy and a coffee table book narrativizing these success stories, circulated among other target corporates. To ensure effective implementation, VIVA also targeted a secondary audience: State AIDS Control Societies’ ELM officers. We built capacities of 300 ELM officers across India. As a result, these officers were equipped with the necessary skills to effectively utilize the toolkit in their local corporate outreach. *The initiative was funded by the United States Agency for International Development (USAID), and implemented by Population Services International (PSI), Futures International, and the Public Health Foundation of India (PHFI).
Project Report and Documentation
At VIVA, we collaborate with social impact organizations on reporting and documentation in various formats such as stories of change, project closure reports, documentation of key organizational initiatives - in order to record activities by capturing project interventions, outcomes and impact for stakeholders and funders, along with offering learning insights.
For a young people focused capacity building initiative, we delved deep into their stories of change and the progress the beneficiaries have experienced as a result of the initiative. For a sustainability initiative that included a series of workshops, we documented the learning journey and its impact. At the end of a funding cycle, we developed a project closure report showcasing both quantitative and qualitative impact for the donor.
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